julia van vuuren

rspca australia

A new visual identity for RSPCA Australia, by Julia van Vuuren.


RSPCA Australia | Branding | 2015

RSPCA Australia is a animal welfare company to aims to improve animal well-being. Because they need support from the public they could use a new identity to create a stronger customer loyalty. The proposed new identity reflects the friendly, welcoming and simple characteristics of the company. The symbol consists of two animals, a tail of a whale, representing the water world, and a dog, representing those who live on land. The two outlines of the animals flow into each other, just like the RSPCA flows in all parts of the animal world.

This project received a High Distinction from UNSW Art & Design.

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