hi! - Health Information for You | Branding, Icon Design, Information Design, App Design, Packaging, Illustration, Editorial | 2015
Low health literacy is an important barrier to improving the health of many Australians. The current presentation of medication information is poor and combined with low health literacy, it is a 'prescription' for disaster.
'hi! - Health Information for you' aims to close the gap between the skills of patients and the skills needed to access and use medication information. The project proposes a new visual language for medication information to enable patients with low health literacy to understand, engage with, and act upon the information provided. The project incorporates graphic and information design principle, and is based on a critical analysis of design theory and methodology. In addition, literature on ways to improve the accessibility of dense information was studied and applied throughout the project.
'hi!' intends to open up the conversation between doctors and patients about medication. Everyone should be able to use medication safely and correctly to maintain or improve their health. ‘hi!’ provides a better way to access, understand, and use medication. It is not just health information, it is ‘hi! – Health Information for you!’.
‘hi! – Health Information for you’ was conducted as Honours Project at the UNSW Art & Design. It was executed within the Health and Wellbeing cluster group. More information can be found here: part one & part two.
The project was accredited with a High Distinction Average by UNSW Art & Design.