julia van vuuren
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hi!

hi! is a new visual language for medication information, by Julia van Vuuren.

 
 

hi! - Health Information for You | Branding,  Icon Design, Information Design, App Design, Packaging, Illustration, Editorial | 2015

Low health literacy is an important barrier to improving the health of many Australians. The current presentation of medication information is poor and combined with low health literacy, it is a 'prescription' for disaster. 

'hi! - Health Information for you' aims to close the gap between the skills of patients and the skills needed to access and use medication information. The project proposes a new visual language for medication information to enable patients with low health literacy to understand, engage with, and act upon the information provided. The project incorporates graphic and information design principle,  and is based on a critical analysis of design theory and methodology. In addition, literature on ways to improve the accessibility of dense information was studied and applied throughout the project. 

'hi!' intends to open up the conversation between doctors and patients about medication. Everyone should be able to use medication safely and correctly to maintain or improve their health. ‘hi!’ provides a better way to access, understand, and use medication. It is not just health information, it is ‘hi! – Health Information for you!’. 

‘hi! – Health Information for you’ was conducted as Honours Project at the UNSW Art & Design. It was executed within the Health and Wellbeing cluster group. More information can be found here: part one & part two.

The project was accredited with a High Distinction Average by UNSW Art & Design.

 
To improve the reading and recall rates, a set of icons was developed covering the most important medication instructions. The icons were categorised in three categories and colour coded to increase recognition. The icons are utilised in all components of 'hi!' to ensure familiarity. 

To improve the reading and recall rates, a set of icons was developed covering the most important medication instructions. The icons were categorised in three categories and colour coded to increase recognition. The icons are utilised in all components of 'hi!' to ensure familiarity. 

The medication label incorporates a strong grid structure and typographic hierarchy to improve the legibility of the information. It utilises colours to highlight important elements and icons to re-emphasise the medication instructions. The label is in accordance with the current Australian legislation on medication information.

The medication label incorporates a strong grid structure and typographic hierarchy to improve the legibility of the information. It utilises colours to highlight important elements and icons to re-emphasise the medication instructions. The label is in accordance with the current Australian legislation on medication information.

The leaflet is based on the visual language of the labels and is restructured to improve the easiness with which patients can find the information they are looking for. The language has been slightly changed to be more direct and to use plain English. 

The leaflet is based on the visual language of the labels and is restructured to improve the easiness with which patients can find the information they are looking for. The language has been slightly changed to be more direct and to use plain English. 

The hi! app will ensure that patients can access their medication information anywhere at anytime. The app features function such as medication reminders, saved medication, explanation of all the icons and some personal details. A prototype of the app can be found  here .

The hi! app will ensure that patients can access their medication information anywhere at anytime. The app features function such as medication reminders, saved medication, explanation of all the icons and some personal details. A prototype of the app can be found here.

The flyer will feature all the icons and can be given to the patient with the medication. It also advertises the app. 

The flyer will feature all the icons and can be given to the patient with the medication. It also advertises the app. 

The icons will be found at the pharmacy, to increase familiarity through repeated exposure. This gives the pharmacist a chance to point out specific icons relevant to the patient. 

The icons will be found at the pharmacy, to increase familiarity through repeated exposure. This gives the pharmacist a chance to point out specific icons relevant to the patient. 

Posters will be found in doctors' offices and waiting rooms. This allows for health care professionals to draw the patients attention to relevant icons.

Posters will be found in doctors' offices and waiting rooms. This allows for health care professionals to draw the patients attention to relevant icons.

Promotional posters will feature throughout Sydney CBD and near major hospitals. It will promote the new visual language as well as the app. 

Promotional posters will feature throughout Sydney CBD and near major hospitals. It will promote the new visual language as well as the app.